DLG acquires Canadian Dairy XPO organiser and launches new dairy show in the US

DLG aims to further knowledge among farmers primarily through international networking platforms like Canadian Dairy XPO, an essential part of the acquisition. Photo: Canva

To strengthen its offering to farming professionals in the North American market, DLG (German Agricultural Society) has acquired trade fair organiser Underhill Enterprise Inc. based in Ontario, Canada, and organiser of Canadian Dairy XPO.

Underhill Enterprise Inc. will be integrated into DLG North America, a new DLG subsidiary based in Toronto, Canada, to manage DLG’s activities on the North American continent. The management team of Underhill Enterprise Inc. will now work for DLG North America, including its founder, Jordon Underhill.

“The acquisition of Underhill Enterprise Inc. and the establishment of DLG North America are groundbreaking steps in our international strategy,” says Jens Kremer, managing director of DLG International. “With Underhill Enterprise Inc. and its founder Jordon Underhill, we are partnering with a true visionary a committed entrepreneur who, as a bovine farmer himself, knows the target groups extremely well. Jordon Underhill and his team have successfully developed the Canadian Dairy XPO, an annual exhibition he founded, into the most important industry meeting place in Canada in just 10 years. We look forward to continuing this work with Jordon,” added Kremer.

Together with the team of UEI and its founder Jordon Underhill, DLG North America aims to further develop the Canadian Dairy XPO and to bridge the gap between North America and Europe.

Canadian Dairy XPO

Showcasing technical dairy innovations, the Canadian Dairy XPO, which attracts 350 exhibitors and more than 17,000 visitors, is the leading trade fair for the Canadian dairy farming industry.

“DLG’s international agricultural knowledge will enable Canadian Dairy XPO to offer its exhibitors and visitors the opportunity to connect even more closely with international markets and innovations,” says Underhill.

New dairy exhibition in the US

With the experienced team of Underhill Enterprise Inc. and the new DLG leadership, a new trade fair and B2B platform for US dairy farmers will be launched in 2025. Celebrating its premiere in Burlington, Vermont, USA in November next year, the new trade fair will present technical innovations from exhibitors and practical farming know-how from the DLG and professional partners.