graduated from Wageningen University & Research in the Netherlands in 1998. He then started out his career as ‘Precision Farming Specialist’ at a well-known machine manufacturer. Following that, he fulfilled several product management and marketing roles for different employers within and outside agriculture, after which he started his own company in 2013. He currently is an editor for several titles and websites and specialises in precision farming technology including sensing, telematics, variable rate application, farm management systems, UAV’s and autonomous vehicles.