Arnold Harbers (1971) was born and raised on a dairy farm in the Netherlands. After completing his MSc in Animal Breeding from Wageningen University he started his professional career as a geneticist at the largest Dutch dairy genetics company. This is where he learned to appreciate the value of data in enhancing farm productivity. Arnold is currently working as a data analyst at Nedap Livestock Management. His main focus is to improve farm productivity through better use of sensor data from individual cows. After his move to Nedap Livestock Management in 2015, he is now focused on unlocking the potential of sensor data. A major part is transforming this data into information for producers and consultants that supports farm management.